Diamond Buyers Guide

When purchasing a diamond the four C's is an important guide to help you with your purchase. The four C's include: cut, colour, clarity and carat weight - let Shannons help you as you make your important decision!

Diamond Cut

A diamond's cut is crucial to the stone's final beauty and value. And of all the diamond 4Cs, it is the most complex and technically difficult to analyze. The better the cut of the diamond the more sparkle it will have. 

Diamond Clarity:

Most diamonds have slight imperfections - the less imperfections, the higher the diamond will appear on the clarity scale.

Diamond colour:

The whiter the diamond the brighter and higher it will appear on the colour grade.

Diamond carat:

The carat is a measurement of the diamonds weight.